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  • An IKEA ad tackles the taboo of divorce
  • An IKEA ad tackles the taboo of divorce
    Danielle MacInnes (2015) ©
SIGNAL

An IKEA ad tackles the taboo of divorce

Despite divorce rates in Europe being higher than ever, the majority of brands avoid talking about life after a split. But while it might not be part of traditional 'happy family' values, it’s all too real, and IKEA is tackling the taboo topic in its ‘Where Life Happens’ campaign.

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