British produce is en vogue. Government strategies have been launched to push domestically grown food, while a growing number of supermarkets are making public commitments to British meat, milk and eggs. But what does the British brand add? And what does the label mean to consumers?

47% of people are willing to pay a premium for local goods. The Food Assembly, a new way to buy and sell food that's been successful in France, is set to launch in the UK. Somewhere between a farmer's market and a buying group, it connects people directly with local producers.

Whether it's to support local communities or to be more sustainable, the intention to buy locally produced groceries is becoming mainstream. Yet studies are showing a huge mismatch between demand for homegrown produce and those who actually buy it, with experts citing a lack of choice.

Britishness is a huge selling point for HNWIs across the globe, from Rolls Royce and Burberry in China to British butlers in Dubai. Can Beyond Bespoke’s ‘The Little Black Book’ of Britain’s most exclusive specialists become the passport to a secret world of UK luxury?