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  • The Co-op pledges to sell only the best of British
  • The Co-op pledges to sell only the best of British
    Alf Igel (2015) ©
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The Co-op pledges to sell only the best of British

The Co-op has become the only major UK food retailer to stock 100% British meat as part of a new initiative. The supermarket has pledged to invest a minimum of £1.5 billion in sourcing UK meat and vegetables, positioning itself as a quintessentially British brand.

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