Fight plaque! Abolish stains! Stop bad breath! Oral care isn't enjoyable - it's something we wrestle with twice a day. But with one in ten adults forgetting to brush and only 5% bothering to floss, can ‘beauty device’ ISSA make it a pampering experience rather than a chore?

The US oral care market is dominated by the big four of P&G, Colgate, J&J and GSK. With its design-led packaging, fruity flavours and ‘natural’ ingredients, Hello is looking to take a bite out of their 72% market share. But is good-looking toothpaste enough to stop people buying Colgate?

Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?

Getting a manicure is a regular treat for many Australians, but are chemical-filled acrylics no longer cool? Since 2012, the number of organic beauty salons has increased 20%. Missy Lui is Australia’s first vegan certified nail salon. But when it comes to getting a mani and pedi, do people really care about the nasties hidden in their polish?