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  • People feel indifferent towards most brands
  • People feel indifferent towards most brands
    EventPhotosNYC (2016) ©
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People feel indifferent towards most brands

Whether it’s a teenager’s intimate relationship with their iPhone, or a gleaming family heirloom designed by Rolex, building an emotional connection with customers is the holy grail for brands. But new research suggests that, actually, most brands are more likely to inspire indifference.

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