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  • Why songs are being written to go viral
  • Why songs are being written to go viral
    Carly Rae Jepsen (2016) ©

Why songs are being written to go viral

What do Drake, Pharrell Williams and Carly Rae Jepsen have in common? Plenty, actually. But in this context, their most profound similarity is their success in releasing singles that have transcended catchiness to be co-opted by fans, becoming memes in their own right.



  • Article image Lemonade: sweetening up a souring music industry

    When life gives you lemons, make lemonade. And with the music industry in flux, that's exactly what Beyoncé has done. Lemonade debuted on HBO, before being released exclusively on Tidal, seeing sign-ups surge accordingly. Is this what the future of the album launch looks like?

  • Article image How festivals and big data are shaping the future of music

    Music fans may not buy as many albums as they used to, but they’re still supporting their favourite artists and discovering new ones via festivals and services like Shazam. In the second of our two-part series we explore how live music and data mining are shaping the future of the industry.

  • Article image Shop Jeen: fashion goes viral with gifs, memes and poop emojis

    Selling clothes plastered with memes, gifs and poop emojis, Shop Jeen has Gen Z and Y set firmly in its sights. But how has 23-year-old founder Erin Yogasundram – dubbed the “Queen Bee Of the internet” – amassed a cult following without spending a single dollar on advertising?

  • Article image Can brands hijack a meme?

    Internet memes were once relegated to the depths of 4chan and Reddit. As memetic content surfaces in the mainstream, brands are looking to incorporate memes into their own ads. But can the spontaneous, bottom-up spirit that makes them so potent really be bottled and sold?