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  • Why songs are being written to go viral
  • Why songs are being written to go viral
    Carly Rae Jepsen (2016) ©
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Why songs are being written to go viral

What do Drake, Pharrell Williams and Carly Rae Jepsen have in common? Plenty, actually. But in this context, their most profound similarity is their success in releasing singles that have transcended catchiness to be co-opted by fans, becoming memes in their own right.

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