From local produce to lip-gloss, consumers are looking for organic options everywhere. We know that Gen Y are obsessed with health, but what else is causing sales of organic products in all categories to soar? And what can others learn from the success of organic brands?

Whether it’s trying on lipstick or slapping on shaving foam, kids often mimic their parents. However, many beauty products contain toxic chemicals that can be harmful for children. But with Kid Licks, parents needn't worry – it’s the first organic and edible nail polish for mini fashionistas.

Busy parents want quick, healthy options to feed their children, but it can be hard to know what's best for them. Ella's Kitchen has eschewed crowd wisdom, building a baby food brand that’s an authority for parents and kids alike.

New mums are older than they’ve ever been. They’re also better off. With the 2.4 kids standard fading, are today’s babies being born into a lap of luxury where only the best will do? If so, how can brands align with this quality-not-quantity approach to family life?