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  • Women feel frozen out of the beer market
  • Women feel frozen out of the beer market
    Merlijn Hoek (2016) ©
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Women feel frozen out of the beer market

Fancy heading down the pub for a beer? It’s not a gendered question, but it can often feel like it is. Female beer drinkers are being let down by this male-oriented industry, with 72% feeling like an afterthought for brands, and often like they're being marketed to as stereotypes rather than people.

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