Whether your heart melts when you watch Aladdin and Jasmine duet ‘A Whole New World’ or you’ve got more of a penchant for Princess Elsa’s rendition of ‘Let It Go’, Disney songs hold a place in the hearts of the masses. Now, they’re being rehashed by today’s biggest pop icons.

Hispanic women represent the fastest growing beauty market, and while previous generations relied on their mothers for make-up advice, girls are now exposed to a wealth of brands and tips online. With over 2.5 million subscribers, how’s Latina vlogger Nicole Guerriero influencing these beauty buyers?

In 2013, US Hispanic females had a combined spending power of $1.2 trillion. As their roles at home, in society and in business change, this group’s influence is only set to increase. How can brands use language, cultural heritage and sentiment to succeed with these Latinas?

A new generation of Latino Gen Yers want lifestyle content that reflects who they are and how they live. Spanish-language broadcaster Univision is now looking to provide them with exactly that, launching The Flama to empower the Hispanic community and challenge cultural stereotypes.