Dreamland delivers traditional seaside thrills packaged in quaintly vintage aesthetics, aiming to attract the Instagram generation as much as young families and nostalgia seekers. It hopes to inject culture into the theme park experience, but will kids really want to ride in an upcycled dodgem?

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?

Thinking of a treasured memory or listening to a song that evokes a particular time and place in your life doesn't just make you feel good, it can be motivational too. Research shows that reflecting on life experiences that make you nostalgic can lead to increased happiness.