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  • Gen Xers are driving vinyl sales
  • Gen Xers are driving vinyl sales
    Ben and Rebecca McIntyre (2014) ©

Gen Xers are driving vinyl sales

These days, vinyl collecting is assumed to be the penchant of music-obsessed Gen Yers after a more ‘authentic’ experience; it’s meant to sound warmer and more dynamic than any digital recording. But new data suggests it’s actually Xers who are driving sales, in part because of nostalgia.



  • Article image Dreamland: a retro theme park for nostalgia seekers

    Dreamland delivers traditional seaside thrills packaged in quaintly vintage aesthetics, aiming to attract the Instagram generation as much as young families and nostalgia seekers. It hopes to inject culture into the theme park experience, but will kids really want to ride in an upcycled dodgem?

  • Article image Those were the days! The science of nostalgia

    Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

  • Nostalgia can be motivational Nostalgia can be motivational

    Thinking of a treasured memory or listening to a song that evokes a particular time and place in your life doesn't just make you feel good, it can be motivational too. Research shows that reflecting on life experiences that make you nostalgic can lead to increased happiness.

  • Article image Surge: the Peter Pan generation drinks up ‘90s nostalgia

    When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?