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  • Gen Xers are driving vinyl sales
  • Gen Xers are driving vinyl sales
    Ben and Rebecca McIntyre (2014) ©
SIGNAL

Gen Xers are driving vinyl sales

These days, vinyl collecting is assumed to be the penchant of music-obsessed Gen Yers after a more ‘authentic’ experience; it’s meant to sound warmer and more dynamic than any digital recording. But new data suggests it’s actually Xers who are driving sales, in part because of nostalgia.

Canvas8

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