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  • Burberry creates custom Pinterest board
  • Burberry creates custom Pinterest board
    EventPhotosNYC (2016) ©
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Burberry creates custom Pinterest board

Burberry has long been a pioneer of tech-savvy luxury branding. Now, it's begun its firsy foray on to Pinterest, with hopes to tap into a user base of over 100 million a month. The brand is letting people create individualised make-up boards on the platform to promote its Cat Lashes mascara.

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