With the success of Chinese art sensations like Ai Weiwei and record-breaking sales at Art Basel Hong Kong, China’s art market has captured global attention. And now, London’s Victoria & Albert Museum will be the first international institution to make a permanent home in the country.

What would a painting by a celebrated artist smell, sound or taste like? For too long, museums were strictly ‘look and don’t touch’, but curators are now putting visitors’ senses and emotions at the heart of their exhibitions – all while providing a slick backdrop for an Instagram update.

2015 will see an avalanche of virtual reality devices appear in the mass market, with the likes of Sony, Google, Facebook and Microsoft targeting gamers across the globe. The technology may now be an attainable reality, but will it be used for anything beyond video games?

Upon entering the room, visitors are confronted with walls that double as displays, lit up with mesmerising patterns that undulate with the movement of the crowd. This isn't just a digital installation from French artist Miguel Chevalier, but a promotion for Hermès' latest tie range.