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  • Mënaji is betting on men spending on face masks
  • Mënaji is betting on men spending on face masks
    MenajiSkincare (2016) ©

Mënaji is betting on men spending on face masks

From cleansers to moisturisers to serums, recent years have seen men ditch the traditional bar of soap for a more elaborate beauty regime. And now, male beauty brand Mënaji is betting on blokes taking some time to pamper themselves with face masks too.



  • Article image A Wanted Man: grooming with a manly facade

    While 76% of men feel pressure to look good, seeing a bloke stroll into a brow bar or waxing salon could still raise an untamed brow or two. But London-based The Beauty Block has located both above A Wanted Man – a male-centric canteen that acts as an acceptable gateway to grooming.

  • Article image How is men's hair care growing?

    2015 was the year of the man bun, and as long hair and beards have become part of the mainstream, men are getting experimental. The male hair care product market is set to be worth £68 million by 2019, but what are the attitudes and spending patterns of these follically-focused blokes?

  • Article image ZV2: luxury skincare for male beauty novices

    From luxurious skincare to boutique shaving parlours, male grooming is booming. A slew of new products and services are emerging to meet the demands of time-poor, image-conscious men, but can ZV2, an expensive, hassle-free serum, become the go-to skincare brand for beauty novices?

  • Article image MMUK MAN: Putting the guy in guyliner

    Masculinity is more attractive than ever. With more than three million men in Britain admitting to wearing make-up – from bronzer to blusher to foundation – the male cosmetics market is booming. But what’s driving this cultural shift? And are men concealing their usage as well as their skin?