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  • Unilever has acquired Dollar Shave Club
  • Unilever has acquired Dollar Shave Club
    Julian Fernandes (2016) ©
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Unilever has acquired Dollar Shave Club

Blades-by-subscription start-up Dollar Shave Club has been stepping on the toes of big players for a while. And now, Unilever has acquired it for $1 billion. With a price tag five times its sales, why has the FMCG giant snapped up a small fish that's breaking into a saturated market from the low-end?

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