Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Half of US teens use social video app Musical.ly
  • Half of US teens use social video app Musical.ly
    Verkeorg (2016) ©
SIGNAL

Half of US teens use social video app Musical.ly

With their parents invading Snapchat, American teens have found a new social network to call home. Musical.ly is a video app where users share 15-second clips of themselves lip-synching and dancing to pop songs. It already has 90 million users, including half of all US teens.

Canvas8

Related

  • Article image A Generational Snapshot of Gen Z

    Are today’s teens addicted to technology, or just used to it? Why is success so important to them? And why are they so eager to be adults? This Generational Snapshot uses statistics and case studies from the US and UK to explore what motivates the first generation of true digital natives in 2016.

  • Music is the top leisure pursuit for Gen Yers Music is the top leisure pursuit for Gen Yers

    Whether it’s the popularity of streaming services like Spotify and Apple Music, or the recent resurgence of vinyl, it’s clear that music is important to people. And according to research firm Repucom, it’s particularly significant for Gen Yers – 86% say they’re interested in music.

  • Article image Why Gen Z prefer peer-produced content

    Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.

  • Article image Why teens would rather be internet famous

    One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.