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  • Small screens frustrate people when mobile shopping
  • Small screens frustrate people when mobile shopping
    Benjamin Child (2015) ©
SIGNAL

Small screens frustrate people when mobile shopping

Mobile shopping is meant to be convenient, but it can be incredibly frustrating. Between small text, fiddly checkouts and slow pages, platforms that aren't mobile-friendly can even put people off a purchase. A study of over 100,000 shoppers has unearthed what really grinds people's gears on mobile.

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