After taking the time to visit the doctor and waiting an hour at a pharmacy, no one wants to hear that their medication isn't in stock. Online service Capsule wants to resolve the pain points associated with conventional chemists, delivering prescription drugs straight to New Yorkers’ doors.

Pharmacies don't always offer great retail experiences. PillPack wants to solve this with a subscription-based online pharmacy and new method of delivery. But are people ready to ditch a fail-safe but frustrating routine for a more expensive but simpler alternative?

Dubbing itself a ‘pocket pharmacist’, MedAdvisor is planning to tackle medical non-adherence in Australia. By allowing users to track their prescriptions and medications, it hopes to clear up any confusion and get people to start taking their pills as their doctors intended.

From nicotine gum to e-cigarettes, the global smoking cessation-aid market was worth around $2.4 billion in 2011, and as healthcare costs soar and more people seek to give up, its value is set to grow. But when it comes to kicking the habit, what will get people to quit – the carrot or the stick?