Whether you’re the contouring queen or a minimalistic gal, a lot of women aren’t prepared to spend more than five minutes putting their face on in the morning. And there are more products than ever that offer time-saving shortcuts to help women feel beauty-rich, even when they're time-poor.

Do Gen X really only dream of discounts? Do they actually give a damn about ‘organic’? And what does snacking look like when you’re old enough to know better? Canvas8 sat down with British men and women between the ages of 35 and 49 to find out how and what they really like to eat and drink.

More calories were consumed in snacks during the 2015 Super Bowl than at Thanksgiving dinner in 2014. Snacking in the US is at an all-time high, with 91% doing it daily. So why is the 'little and often' habit replacing traditional meals? And what does the average American really want from a snack?

Burger King is no stranger to branded mash-ups. At Cannes 2016, it won a Grand Prix for its McWhopper campaign, which implored McDonald’s to join Burger King on a single burger in the name of world peace. Now, it’s tapping into US nostalgia by collaborating with cult crisp favourite Cheetos.