In a bid to boost sales for Valentine's Day, American Apparel’s NYC SoHo branch adorned its mannequins with faux pubic hair, unmissable behind sheer panties. The message: au naturel is best. But is it anything more than a PR stunt?

With 75% of Brits believing that there’s more pressure than ever to remove body hair, women are increasingly looking for cheaper and easier alternatives to salons. Philips is hoping that its IPL hair removal device can be the solution, but can it get women to ditch wax strips and razors?

From Project Bush in 2013 to the rise in armpit hair selfies in 2016, embracing female pubic hair is more than just a passing fad. And while beauty bloggers debate whether you should condition your hair 'down there', Fur is an all-natural line of hair oil and stubble cream specifically for pubes.

Who says armpit hair isn’t beautiful? & Other Stories' new campaign challenges beauty ideals by showing normal women in their underwear, complete with their 'imperfections'. The ‘For Women, By Women’ campaign aims to “portray a more diverse view on the traditional notion of beauty.”