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  • Dads can’t stop sharing on social media
  • Dads can’t stop sharing on social media
    Owen Lin (2012) ©
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Dads can’t stop sharing on social media

Three-quarters of parents are on social media, and while US mums might check Instagram as often as six times a day, dads aren’t being left behind. They’re using social media to show off (and keep tabs on) their kids, get dad-to-dad advice, and engage with brands.

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