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  • Uber replaces surge with simplicity
  • Uber replaces surge with simplicity
    Uber (2016) ©
SIGNAL

Uber replaces surge with simplicity

Uber is removing the visibility of its surge pricing, instead providing users with upfront costs which they can accept or deny. Although a fixed price will make using the service less of a gamble, will this substitution in transparency prove more beneficial for users?

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