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  • Snapchat users are getting older
  • Snapchat users are getting older
    Garry Knight (2016) ©
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Snapchat users are getting older

Snapchat is officially growing up. Like Facebook before it, Gen Y and X are now flocking to the app, and this could mean that Gen Zers – and the advertisers trying to reach them – may begin to leave. After all, who wants to send silly selfies in the same place you speak to your mum?

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