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  • Peer recommendations shape what we buy online
  • Peer recommendations shape what we buy online
    Sarah R (2011) ©
SIGNAL

Peer recommendations shape what we buy online

Research conducted in early 2016 has confirmed what many may have intuitively suspected ‒ that people don’t always buy from the websites they get their information from, and that the word-of-mouth nature of social networks makes them an important part of decision-making when we shop.

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