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  • Airbnb demonstrates how we build trust digitally
  • Airbnb demonstrates how we build trust digitally
    Lauren Rushing (2014) ©
SIGNAL

Airbnb demonstrates how we build trust digitally

Americans are less and less trusting of their neighbours – yet they’re happily welcoming strangers into their homes and cars as the sharing economy gains traction. So why are sites like Airbnb booming amid cynicism in the US? It could be due to Gen Yers' comfort with building trust online.

Canvas8

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