Signal10 Jun 2016
Airbnb demonstrates how we build trust digitally

Americans are less and less trusting of their neighbours – yet they’re happily welcoming strangers into their homes and cars as the sharing economy gains traction. So why are sites like Airbnb booming amid cynicism in the US? It could be due to Gen Yers' comfort with building trust online.

Airbnb demonstrates how we build trust digitally