“Damn Daniel,” cries Josh Holz in a Twitter post that gained he and Daniel immediate viral fame. “At it again with the white Vans.” The clip's popularity, which went viral in early 2016, left many onlookers scratching their heads. But Vans isn’t complaining, having seen a 30% rise in online sales.

Pinterest holds the shopping wish lists of women around the world. Whether you’re deciding between lipstick shades or party looks, it's a great place to browse through all kinds of beauty inspiration. And now, L’Oréal is finding success with promoted video pins on the platform.

If you’ve sung along to Carpool Karaoke, or been mesmerised by a 30-second Tasty recipe, then you’ll know just how engaging video content can be. Video will account for 69% of all consumer internet traffic by 2017, but how can brands best harness this visual medium to engage people online?

If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.