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  • Burberry joins Snapchat Discover
  • Burberry joins Snapchat Discover
    Burberry (2016) ©
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Burberry joins Snapchat Discover

Having already proven itself a pioneer in high-end digital marketing, Burberry has become the first luxury brand to run its own Discover channel on Snapchat. The move is the latest step in the label's ongoing strategy to engage customers digitally without losing its edge of exclusivity.

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