Over four iPhones are bought every second. Sprint’s iPhone for Life plan lets Apple fans rent their favourite phone, and get an upgrade whenever a new model comes out. But what impact will it have on brand loyalty, and how does it reflect changing attitudes towards ownership?

The time people spend on smartphone apps is continuing to grow, with Americans devoting almost 70 hours on them in June 2015 alone. But with people’s attention concentrated on just three of the top App Store apps for 80% of this time, is marketing in the others worth it?

We receive around 150 emails a day, and spend up to 38% of our time sifting through them all. Sorting, reading and replying to emails has become a daily chore that distracts us from both work and play. Can Google’s smart email client help us manage our online admin?

The Apple App Store houses over one million apps. Despite once trying to do everything, apps are now being split into single purpose platforms. But how do people actually use them? And which is more useful – the Swiss Army knife approach or a tailored, single purpose app?