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  • Rio 2016 will be streamed on Snapchat
  • Rio 2016 will be streamed on Snapchat
    Marc (2014) ©
SIGNAL

Rio 2016 will be streamed on Snapchat

With the Olympics occurring just once every four years, keeping up to date with the media habits of its audience is a lot harder to achieve. As Rio 2016 approaches, the distribution rights of broadcast have been given to Snapchat with the intention of engaging with younger viewers.

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