If you make a friend online, are they ‘real’? Would you count them as someone to depend on? For an increasing number of teenagers, the answer is yes. A study by Pew has found that young people are forging and maintaining numerous meaningful relationships entirely online.

PewDiePie is the most subscribed channel on YouTube, and its creator makes more than £2 million a year on ad sales. He's one of YouTube's elite – a new generation of hyper-influential media moguls. But why are 30 million teens watching a stranger play video games?

Internet memes were once relegated to the depths of 4chan and Reddit. As memetic content surfaces in the mainstream, brands are looking to incorporate memes into their own ads. But can the spontaneous, bottom-up spirit that makes them so potent really be bottled and sold?

Do you wolf down political documentaries while your partner longs for the comfort of endless Friends re-runs? You might be part of a dying breed of couples; research from Netflix suggests its streaming platform plays a crucial role in bringing together like-minded lovers.