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  • Pepsi hopes to entice with a premium soda experience
  • Pepsi hopes to entice with a premium soda experience
    Pepsi | YouTube (2016) ©
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Pepsi hopes to entice with a premium soda experience

If you think ‘1893’ sounds like a new craft lager, it means PepsiCo has hit its mark. It’s actually a new range of sodas that’s launching in the US, and by going for the premium, small-batch feel, the company hopes to cater to a young, adventurous consumer in search of a high-end experience.

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