With 41% of teens ‘addicted’ to their phones, mobile-first media is the new norm. Wishbone is a this-or-that voting app that blends lightweight entertainment with user-generated content to encourage Gen Zers to give their opinions on everything from their worst fears to their favourite foods.

Bip Ling flips Bip Burgers against a pastel-coloured sky. Instagram star Charlie Barker models coloured contact lenses in a parody ad. Popstar LIZ is papped, noughties-style. These are the cool girls of OKgrl, a magazine celebrating the world of post-internet art, pop and fashion.

Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.

As social media infiltrates all aspects of our lives, fatigue was always inevitable; from the uptake of anonymous platforms like Secret to celebrities like Lena Dunham handing the reigns of their accounts over to their staff. Will regular people soon start deserting these digital spaces too?