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  • Social media is set to drive a Chinese ad boom
  • Social media is set to drive a Chinese ad boom
    Christian Schirrmacher (2014) ©
SIGNAL

Social media is set to drive a Chinese ad boom

China is the world’s most socially connected market, even ahead of the US. As titans Tencent and Sina Weibo prepare a more aggressive push to monetise in 2016, advertising revenue is set to skyrocket to $5.33 billion, surging 56%. And foreign advertisers are riding the wave.

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