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  • Tesco is branding food with fake farm names
  • Tesco is branding food with fake farm names
    Kymberly Janisch (2011) ©
SIGNAL

Tesco is branding food with fake farm names

Eating locally sourced produce is a luxury people are increasingly willing to spend on. Capitalising on this, Tesco has introduced a number of own brands that sound like British farms, but don’t refer to actual locations, and the move has upset farmers who think the branding may be misleading.

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