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  • There are 66 'types' of mum
  • There are 66 'types' of mum
    Phalinn Ooi (2014) ©
SIGNAL

There are 66 'types' of mum

Mums in advertising aren't often noted for their diversity. The archetypal ‘mother’ figure tends to obliterate any sense of the millions of individuals that make up such a massive demographic. To tackle this, Mumsnet attempted to segment them, coming up with 66 different mum 'types'.

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