Signal22 Mar 2016
Grown-up Potterheads are driving book sales

Raised on a diet of mystery, magic and suspense, yesterday’s Harry Potter fans have grown up to become today’s enthusiastic book buyers. And according to data from Nielsen, they’re driving a renaissance in sales of ‘grip lit’ – fast-paced page-turners and hard-boiled thrillers.

Grown-up Potterheads are driving book sales