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  • Brits find craft alcohol confusing
  • Brits find craft alcohol confusing
    Thomas Hawk (2010) ©
SIGNAL

Brits find craft alcohol confusing

Craft booze has disrupted the alcohol industry in recent years as thirsty Brits regularly reach for a bottle of BrewDog over a can of Stella. But despite enjoying a more expensive, artisanal beer, research suggests that many people are unsure what the term ‘craft’ actually means.

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