Amazon is already the biggest online destination for shoppers looking to pick up a Sony media player, some Reebok trainers or whatever book takes their fancy. But the retailer wants to transcend its status as an online mall, and is now extending its private label range.

From smartphones to streaming, e-readers to grocery shopping, Amazon is an increasingly formidable force. And now it's turning to fashion. Opening a 46,000 sq ft photography studio in East London, Amazon is maximising the potential of its apparel offerings.

Having reshaped the British grocery landscape, discount supermarket Lidl has announced its first fashion line. As competition for ‘top UK supermarket’ steps up, is selling jeans next to the milk aisle now non-negotiable? And what does it say about our changing shopping habits?

From televised musical spectaculars to streams of explosions on Periscope, live news and entertainment is available in more varied and accessible forms than ever. But in a multi-channel, multiplatform universe, how do you go about finding an audience for what’s happening right now?