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  • Implied flattery is effective in targeted ads
  • Implied flattery is effective in targeted ads
    Beryl_snw (2015) ©
SIGNAL

Implied flattery is effective in targeted ads

Demographics have long been used to target advertising, but the internet has enabled ‘behavioural targeting’, based on the online behaviour of a user. A new study has shown that being flattered by the reasons we’ve been targeted for an ad may actually make us more likely to open our wallets.

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