Science has long been used by cosmetics brands to assert themselves as authorities on beauty and well-being. But consumers are shrewder than ever. Mother Dirt is different; it's the brainchild of a scientist. But can beauty buffs get to grips with cosmetics containing live bacteria?

From local produce to lip-gloss, consumers are looking for organic options everywhere. We know that Gen Y are obsessed with health, but what else is causing sales of organic products in all categories to soar? And what can others learn from the success of organic brands?

The sight of a snail is often met with disgust, with many considering the slimy-skinned molluscs to be pretty gross. So imagine putting some on your face and letting them roam around. Disgusting? Mad? It’s actually a new beauty treatment gaining supporters across the UK.

How can the beauty world better cater to older women and men? Will social media ‘it girls’ continue maintain their influence over consumers? And are niche brands set to break into the mainstream? Three health and beauty experts give their views on where the sector is heading over the next year.