Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Tracking devices could demotivate people
  • Tracking devices could demotivate people
    Sam JR (2012) ©

Tracking devices could demotivate people

From apps that count calories to devices that track the number of words parents say to newborns, the quantified self movement has far transcended Fitbit. But regardless of what you’re tracking, new research suggests it can actually demotivate, making what you’re measuring less enjoyable.



  • Article image Strava: the cycling community getting us off the couch

    Strava, the socially focused, GPS-powered activity tracker, has taken the fitness world by storm. It’s had an especially profound impact on the world of cycling, with thousands of riders going to extreme lengths to claim the virtual prizes it offers. But what makes the platform so addictive?

  • Article image Do we want brands to know our every measurement?

    The Apple Watch launched in April 2015 with an array of sensors to measure a user’s pulse, movement and location. Touted as a health and productivity aid, the watch is the most mainstream product to gather bodily data in the form of biometrics. But should brands know our every measurement?

  • Article image YOU-app: get healthier and happier one step at a time

    Setting unrealistic goals is something we all do, especially when it comes to self-improvement. We strive to be fitter, smarter, kinder, or to eat more healthily. But shaking off old habits is hard. Sometimes we don’t even get started. Can a step-by-step app, informed by behavioural science, come to our rescue? 

  • Fitness fanatics drive health app market Fitness fanatics drive health app market

    With people now taking a proactive approach to their health, rather than a reactive one, a new report from Flurry Analytics shows that health and fitness apps are growing at a faster rate than the overall app market, and predicts an expansion in the wearable tech market too.