Ele.me is China’s biggest food start-up, boasting daily orders worth $9.5 million from more than 40 million customers across 260 cities. The brand is now set to expand even further, launching Youcai – a B2B platform linking food ingredient vendors with restaurants.

As working days get longer and cities get busier, consumers in China are showing an increasing interest in convenience foods. While Western door-to-door delivery services have long been established, Eastern food delivery start-ups are only now on the rise – and they’re set for huge growth.

Breakfast in China is nothing like it is in the West. Eggs, cereal and fresh fruit hardly ever appear on the menu, instead bland soups and dumplings are slurped down. But just as China has come around to buying Western luxury goods, is there a place for coffee and bacon on the Chinese breakfast table?

The average Indian spends over 13 hours a week behind a stove, and, in 2014, consumed just 151 calories from packaged snack foods each day. Yet despite these positive dietary habits, India has the world’s third highest obesity rate. So where are all those extra calories coming from?