Gifts feel good to give and great to receive – but people don't always get it right. The Care Box Co. is making this process easier with customised care boxes based around moods and needs rather than occasions. It's built on the belief that every moment – large or small – is best marked with a gift.

From toothbrushes to paper clips, Harvey Nichols’ special Christmas collection encourages people to buy “a little something” for their loved ones – so they can buy “a bigger something” for themselves. It taps into a growing trend: self-gifting.

Grandfathers have featured heavily in Christmas ads this year, but Pornhub is providing a slightly different image of your sweet, octogenarian relatives. The tongue-in-cheek ad is another safe for work piece of publicity from the famously cheeky porn hosting website.

Christmas seems to come earlier every year – or at least the marketing and advertising frenzy that precedes it. Festive madness is becoming even more all-conquering since the arrival of Black Friday in the UK, but how has the way Brits shop and think about Christmas changed?