Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What Facebook attempted to say with Friends Day
  • What Facebook attempted to say with Friends Day
    BMW Guggenheim Lab (2011) ©

What Facebook attempted to say with Friends Day

Valentine's Day and Father's Day have long been condemned as consumer holidays masquerading as celebrations of love. But unapologetically branded holidays are just as common nowadays. Following Amazon's announcement of Prime Day, Facebook has christened February 4th Friends Day.



  • Squad is Tinder for finding friends Squad is Tinder for finding friends

    If you’re looking to expand your entourage for a big night out, Squad is your go-to app. With a swiping, matchmaking interface Tinder users will be familiar with, Squad helps groups of friends discover like-minded individuals and merge their 'squads' to meet new people on-the-go.

  • Article image #squadgoals: when your social group becomes a status symbol

    Raised online, Gens Y and Z expertly craft virtual identities that reflect and enhance their offline lives. And increasingly, friends – or ‘squads’ – are a part of that image. As the hashtag of the moment, what does #squadgoals say about the way digital natives form and maintain friendships?

  • Article image How can a local cult outsmart global fashion?

    With international fashion brands making competition on the Australian high street even more intense, a new generation of home-grown brands are building fiercely loyal style tribes both online and off. But can these emerging fashion cults fend off global competition?

  • Article image Why we prefer real life with an Instagram filter

    More than 60% of women believe social media is influencing today’s definition of beauty, more than magazines, film or music. But with Instagram filters and self-editing becoming the norm, what does this mean for those who are less than picture-perfect? And is actual authenticity a thing of the past?