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  • Pantene encourages dads to hang with their daughters
  • Pantene encourages dads to hang with their daughters
    Pantene (2016) ©
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Pantene encourages dads to hang with their daughters

Nothing draws an audience quite like the Super Bowl. In 2015, around three-quarters of US adults planned to tune in for the big game, including 83% of men. Capitalising on this sizeable, predominantly male audience, Pantene’s 2016 Super Bowl spot was just for them – and, more specifically, for dads.

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