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  • L'Oréal finds direct beauty videos make for effective ads
  • L'Oréal finds direct beauty videos make for effective ads
    L'Oreal (2016) ©
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L'Oréal finds direct beauty videos make for effective ads

The media empire governed by YouTube vloggers like Zoella is proof that young women are looking to their perceived peers for beauty tips. And in new findings from a study run by L'Oréal and Google, there's now proof that straight-to-camera videos make for the most effective beauty ads.

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