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  • Asda creates a veg box for the masses
  • Asda creates a veg box for the masses
    Randy Stewart (2009) ©
SIGNAL

Asda creates a veg box for the masses

‘Ugly veg’ doesn’t make it on to supermarket shelves. Around 15% of potatoes will never be placed in a trolley because they are too big, small or blemished, and 15% of parsnips will never leave the farm. Asda is bucking this trend, selling ‘wonky veg boxes’ at a cut cost.

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