Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Burberry questions the way runway fashion works
  • Burberry questions the way runway fashion works
    Burberry (2016) ©
SIGNAL

Burberry questions the way runway fashion works

High-end fashion houses can be slow to innovate for fear of losing that coveted feeling of luxury. But not Burberry. The tech-savvy fashion house is now merging its menswear and womenswear shows into a holistic, bi-annual collection that's shoppable the same day it's released on the runway.

Canvas8

Related

  • Article image Should luxury brands ‘do social’?

    The luxury goods market is worth €224 billion, so it’s no surprise that when it comes to change, many top-tier brands see no point in fixing something that doesn’t seem broken. But has a conservative approach to brand messaging grown stale? And how does luxury fit into a world of tweets and likes?

  • You can now shop at Dior online You can now shop at Dior online

    High-end fashion houses are often been slow on the uptake of digital opportunities; online shopping simply doesn't seem to fit with the expected opulence of the luxury shopping experience. But even the most stalwart non-believers are starting to come around and Dior is trialling online shopping.

  • Snapchat gets behind the scenes with Burberry Snapchat gets behind the scenes with Burberry

    Burberry’s Spring 2016 line has been released to the masses – but only if they’re on Snapchat. The British-born fashion house is giving users exclusive access to behind the scenes photos and videos shot by Mario Testino for just 24 hours. But does Snapchat really say 'luxury'?

  • Article image Moschino Barbie collection: it’s chic to be cheeky

    In the US, there are 11.8 million Gen Yers living in households with six-figure incomes, and many want to treat themselves to luxury items. For a market filled with these tech-savvy and social media-driven shoppers, instant gratification is crucial. But how are brands getting this group to splurge?