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  • Gen Y don't want to apply for insurance online
  • Gen Y don't want to apply for insurance online
    Kris Krüg (2014) ©
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Gen Y don't want to apply for insurance online

Buying insurance is never fun – it’s a grudge purchase. After all, no-one wants to think about their house going up in flames. And this feeling is amplified for Gen Yers, who often fail to see insurance as part of their financial picture. Insurers are adapting in order to appeal to this generation.

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