Everyone knows that bringing nature into the home is good for the soul; plants are proven to purify the air and reduce stress. But in a collaboration with designer Ilse Crawford, IKEA has taken this idea one step further. Its SINNERLIG collection is entirely crafted from natural materials.

People are increasingly aware of their impact on the environment, whether that's related to what they're wearing or what they're eating. So it makes sense that a growing number are also seeking more eco-friendly products in preparation for their next spring clean.

From coconut water to iced tea, drinks brands are continuously vying to produce the next 'super drink' – and Bamboo Water believes it's cracked it. Harnessing the neglected nutritional properties of bamboo leaves, the brand is positioned as both healthy and ecologically sustainable.

Over the last decade, brands have made a real effort to ‘go green’ – and they expect a positive response. But a study by Yale suggests that people are actually less likely to buy if the environmental benefit seems intentional. So how should a brand demonstrate its green credentials?