Beautiful craftsmanship and fine fabrics aren't cheap, especially given the 800% markup between factory and shop floor. But now that US start-up Everlane is cutting the middle man to make ethical premium clothing affordable, its ‘radical transparency’ could really shake things up.

Burberry’s Spring 2016 line has been released to the masses – but only if they’re on Snapchat. The British-born fashion house is giving users exclusive access to behind the scenes photos and videos shot by Mario Testino for just 24 hours. But does Snapchat really say 'luxury'?

Natalie Massenet, founder of Net-a-Porter, has been touted as ‘the woman who changed the way we shop’. Now, she’s at it again. In a bid to take a slice of the 36% of online purchases made via mobile, Massenet is launching The Net Set; the world’s first mobile, shoppable social network.

It’s no shocker that social is now integral to any marketing strategy worth its salt – a lesson even the most exclusive luxury names have had to learn. But as brands continue to find their place in the social landscape, high-end watchmakers are finding nothing quite beats an upload to Instagram.