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  • Music is the top leisure pursuit for Gen Yers
  • Music is the top leisure pursuit for Gen Yers
    Kris Williams (2014) ©

Music is the top leisure pursuit for Gen Yers

Whether it’s the popularity of streaming services like Spotify and Apple Music, or the recent resurgence of vinyl, it’s clear that music is important to people. And according to research firm Repucom, it’s particularly significant for Gen Yers – 86% say they’re interested in music.



  • Article image Found Them First: bragging rights for music geeks

    Discovering new music was once a preserve of A&R scouts at major labels. But with unsigned acts now playing to anyone with an internet connection, how can music fans be sure of who was there first? A new Spotify feature is quantifying ‘cool’, giving music geeks the bragging rights they deserve.

  • Article image How festivals and big data are shaping the future of music

    Music fans may not buy as many albums as they used to, but they’re still supporting their favourite artists and discovering new ones via festivals and services like Shazam. In the second of our two-part series we explore how live music and data mining are shaping the future of the industry.

  • Article image H&M Loves Coachella: fashioning a branded experience

    Not all festivals are about rocking up wearing your least-loved shoes in preparation for the mud. And increasingly, organisers are pushing harder to turn festivals into lifestyle events. This couldn’t be truer for California-based Coachella, and a collaboration with H&M is emphasising this shift.

  • Article image Why do people go to music festivals?

    Every year, more than 6 million people attend live music events in the UK. Festivals are no longer about peace, love and LSD – they're commercial success stories. But have they kept any of their rebellious spirit, or are they just Instagram islands where anything goes?